Marketers Need To Up AI Game: Q&A With Mercer's Hope Frank
I never cease to be amazed by the sheer number of enormously smart and highly passionate business leaders I’ve been able to meet.
You can add Hope Frank to that list. Without question one of the brightest minds in marketing today, Hope currently serves as the Global Experience Officer for global consulting firm Mercer.
Her list of accomplishments is impressive, including being named a Top 50 CMO by Forbes. She also sat on the Board of Advisors for the CMO Council and is a founding member The CMO Club.
I recently had the chance to catch up with Hope. Wanted to pick her brain on not just what she sees coming down the road in 2019 -- oh yeah, she’s also a futurist -- I also wanted to get her take on other topics including two very near and dear to every CMO: customer experience and CMO tenure.