Why Women Driven By Passion and Purpose Get Seats In Corporate Boardrooms

Hope Frank is a former board member of Kiosked, a digital ad tech company, who recently decided to step into an operational role as their Chief Marketing Officer. She also sits on the Board of Directors at Influential. She has this to say:

Throughout my career, I’ve found purpose in the opportunity to create something from nothing. I have had the luxury of working on a few legendary moonshot projects, including launching WiFi technology with Starbucks worldwide and HDTV with ESPN, and establishing The State of the World Forum with Mikhail Gorbachev, Margaret Thatcher, and Carl Sagan. Today, as the CMO of Kiosked, I’m helping to redefine the optimal 360-panorama online viewing experience.

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TIKTOK PARTNERS WITH INFLUENTIAL TO HELP BRANDS FIND CREATORS 

AdAge — TikTok is integrating Influential, an influencer marketing company and platform, into its Creator Marketplace to allow advertisers to better discover and identify creators that are ideal for their brand.

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2021 Impact Report

KEY STATISTICS: 

 Screenings: 

• Achieved 90+ global screenings despite the global COVID19 pandemic

• Screened the documentary in 35 US States

• Screened  in 55 countries globally surpassing our goal of reaching 50 countries

• Screed  on 5 continents

• Global Corporate screenings including Google, Apple, LinkedIn, and Salesforce

 Distribution:

• Available to 200 million Netflix subscribers in 29 languages

• Netflix confirmed preforming well within the environmental genre.

• 100,000 views of the documentary on our private viewing platform which is assessable only for Brave Blue World partners and approved educational screenings.

 Awards:

• Twenty international film and impact awards this year including Winner “Best Documentary Feature” at the New York International Film Awards.

• Featured  in three international film festivals, USA, Asia, EU

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Infinite Reality, the global leader powering immersive, virtual experiences partnered with telco giant DAB Vodafone to develop and unveil a remarkable Metaverse Showroom experience.

The interactive digital experience illustrated the transformative potential of DAB technology which enables businesses across various sectors to convert physical goods into tradable digital assets in new online markets via the blockchain-secured platform. The virtual showroom, powered by Infinite Reality’s cutting-edge immersive spatial technology, showcased Vodafone's Digital Asset Broker (DAB) platform, a key element of Vodafone's new 'Economy of Things' initiative, during London Tech Week.

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François Ribeiro: Be Your Own Director

Infinite Reality considers technology, not as an add-on to the consumer experience, but as an integral part of it. As a result, no industry is off limits when it comes to building a fully digital, immersive experience—even those that are physical by nature like sports.

François Ribeiro, CEO Europe, Middle East, and North Africa at Infinite Reality, has spent the past 25 years thinking of new ways to connect fans with their favorite sports. And now, with extended reality technologies, the opportunities are limitless.

In the Metaverse, fans can overcome geographical barriers to attend a sports event virtually. “It transforms a remote experience into a social moment,” explains Ribeiro. Assuming their own avatar, they can interact with spectators from the sidelines, meet champions after the competition, and feel a buzz that is incomparable to the physical experience.

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David Lappartient: On Track For Success

The Metaverse has opened a huge opportunity for the sports industry to rewrite the rules of competitive events. Using extended reality technologies, organizations can invite an entirely new, and completely remote, audience to cheer on their favorite athletes beyond the sidelines—in a fully digital environment.

Under a vision to make cycling more innovative and inclusive, Union Cycliste Internationale (UCI) is working to reimagine track cycling for global spectators. Together with Infinite Reality and Warner Bros Discovery Sports, it is bringing its Track Champions League into the Metaverse; “it is a perfect platform for connections and to remove distance and barriers,” explains UCI President David Lappartient.

In this virtual reality, users can stream live races from multiple camera feeds, access analytical data in real-time, and proactively engage with friends—even the champions themselves. “I’m very excited as an athlete to be able to have closer interactions with fans,” says Kelsey Mitchell, Professional Track Cyclist and Olympic Gold Medalist. After all, the metaverse should exist not to replace human connections, but to enhance them.

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David Palmer: Revolutionizing Retail Experiences

With many brick-and-mortar stores working alongside an online alternative, retail is no stranger to the disruption of digital innovation. However, augmentation is taking it one step further by providing consumers with a virtual environment they can fully control and enjoy.

To David Palmer, Chief Product Officer at Vodafone DAB, the Metaverse is best thought of as an extended web browser where people can navigate their own buyer journeys. Wherever they are in the world and whatever their socioeconomic background, individuals can access a dedicated space to meet their shopping needs and fulfil their transactions.

“[This] new digital operating system redefines the boundaries of opportunity,” says Palmer. Whether it’s trying on an item of clothing in a virtual changing room or browsing the features of a car in a virtual showroom, Metaverse experiences from Infinite Reality enable customers to form meaningful connections with brands and their products.

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This forecasting company is using emerging tech to mitigate risks for surfers

With roughly 1,000 cameras around the world and decades of swell data, Surfline is now looking at new ways to integrate AI and machine learning to further improve its forecasts.

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Marketers Need To Up AI Game: Q&A With Mercer's Hope Frank

I never cease to be amazed by the sheer number of enormously smart and highly passionate business leaders I’ve been able to meet.

You can add Hope Frank to that list. Without question one of the brightest minds in marketing today, Hope currently serves as the Global Experience Officer for global consulting firm Mercer. 

Her list of accomplishments is impressive, including being named a Top 50 CMO by Forbes. She also sat on the Board of Advisors for the CMO Council and is a founding member The CMO Club.

I recently had the chance to catch up with Hope. Wanted to pick her brain on not just what she sees coming down the road in 2019 -- oh yeah, she’s also a futurist -- I also wanted to get her take on other topics including two very near and dear to every CMO: customer experience and CMO tenure.

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Partner showcase with Siemens MindShare
unveiled at Nuremberg, Germany SPS show
November 25, 2019

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Showcased at SPS show in Nuremberg, Germany,
November 25, 2019

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Infinite Reality Studios has created a strategic alliance with ROAR, one of the most creative marketing, advertising and post-production companies in the world. IR Studios and ROAR's combined capabilities provide clients a turn-key solution for services including asset creation from the landmark- XR Stage to the execution of live events and more.

Luxembourg's Minister Of The Economy Visits Infinite Reality, Inc. To Explore Sustainable Technology Innovations
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Warner Bros. Discovery Sports and Infinite Reality, Inc. Launch Innovative New Partnership with Discovery Sports Events to Connect with New Audiences in the Metaverse | Infinite Reality October 26th, 2022
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Infinite Reality Will go Public Through $1.85B SPAC | Infinite Reality December 12th, 2022
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Infinite Reality, Inc., Global Leader Delivering Immersive Digital Experiences, to Go Public Through Combination with Newbury Street Acquisition Corporation (NASDAQ: NBST) | Infinite Reality December 16th, 2022
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John Acunto CEO, Infinite Reality on CNBC SQUAWK BOX | Infinite Reality December 16th, 2022
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Infinite Reality Releases AI Feature Set Offering Customized Recommendations for Immersive Event, Entertainment, and Retail Experiences | Infinite Reality March 13th, 2023
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Metaverse vs Reality: How Web3 is Blurring the Lines – with Hope Frank and Elliott Jobe | Infinite Reality March 21st, 2023
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Infinite Reality | February 15th, 2022

Warner Bros. Discovery has begun its journey into the metaverse, powered by partner Infinite Reality.

Today on the podcast, François Ribeiro Head of DISCOVERY SPORTS EVENTS , Hope Frank Chief Marketing Officer, Infinite Reality and Elliott Jobe Chief Innovation Officer, Infinite Reality spoke about this exclusive partnership. This podcast highlights Warner Bros Discovery's short- and long-term core objectives and new tools recently released by Infinite Reality.

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Infinite Reality | December 7th, 2022

This sneak peak of the UCI Track Champions League’s future metaverse experience, delivered with series partners iR, was previewed around the final rounds of the 2022 UCI Track Champions League in London on 2-3 December and offered truly unique and immersive engagement opportunities to reach new audiences. Contained within a virtual rider helmet, the metaverse preview was accessible by desktop or laptop with no special equipment required.

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In this Podcast, Joeri Billast, Hope Frank, and Elliott Jobe dive into the world of Web3 and its potential impact.

Joeri talks to Hope Frank and Elliott Jobe, the CMO and the Co-Founder / CIO of Infinite Reality, a company that helps businesses understand and embrace Web3 technology. They discuss the future of the Immersive Content, the importance of ownership and IP rights, and the potential of NFTs in marketing. Tune in to learn about the opportunities and challenges of Web3 and how to leverage this emerging technology.

Exploring the Next Frontier of Technology
As technology continues to advance at an unprecedented rate, the concept of the Metaverse has emerged as a popular subject of discussion. But what exactly is the Metaverse, and what does it mean for businesses and consumers? In a recent podcast, three experts in Web3 technology delved into these questions and more, providing valuable insights into this exciting new frontier.

Defining the Web3 and the Metaverse
The podcast begins with an explanation from Hope, CMO of Infinite Reality , who defines the Metaverse as a shared virtual space where people can interact with each other and digital objects in real-time. While often associated with gaming and entertainment, she notes that its applications extend far beyond these practice areas. Elliott, CEO of Infinite Reality adds that it represents a shift from the current internet's focus on content consumption to an internet where people can create and interact with content in more immersive ways.

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The Global Risks Report 2018

The World Economic Forum presents the latest Global Risks Report at a transformational time for the world. Encouraging signs suggest that we have put the worst financial crisis of the post World War II period behind us. Globally, people are enjoying the highest standards of living in human history. And yet acceleration and interconnectedness in every field of human activity are pushing the absorptive capacities of institutions, communities and individuals to their limits. This is putting future human development at risk. In addition to dealing with a multitude of discrete local problems, at a global level humanity faces a growing number of systemic challenges, including fractures and failures affecting the environmental, economic, technological and institutional systems on which our future rests.

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The Global Risks Report 2019

We publish the 2019 edition of the World Economic Forum’s Global Risks Report at an important moment. The world is facing a growing number of complex and interconnected challenges—from slowing global growth and persistent economic inequality to climate change, geopolitical tensions and the accelerating pace of the Fourth Industrial Revolution. In isolation, these are daunting challenges; faced simultaneously, we will struggle if we do not work together. There has never been a more pressing need for a collaborative and multistakeholder approach to shared global problems.

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“ We are seeing the breakdown of government providing for the people. For the first time, businesses have been asked to take the hero’s journey and make the world a better place for their employees. Likely, that wasn’t a mandate prior for CEOs to, first and foremost, create a journey, a life cycle, a future for their people. Therefore, for those companies that are able to rise to the occasion, the reward is formidable – they will be able to attract and retain top talent. Then, certainly they will be very well positioned as on trend and in line with a mission — values that resonate deeply with their people.”
— Hope Frank, Global Experience Officer, Mercer

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Ad Tech Companies Are Testing New Formats Like Virtual Reality and 360 Video

Seventeen years ago, The Blair Witch Project revolutionized movie marketing by turning an indie horror film into a blockbuster with a low-budget viral campaign. Now, just ahead of the third installment of the franchise on Sept. 16, Lionsgate wants to conjure some of the same promotional magic with an edgy VR trailer that will immerses fans in 90 seconds of intrigue and terror.

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Virtual Reality: The Next Big Thing in Advertising?

Explaining the place of VR in advertising, Hope Frank, CMO of advertising automation platform Kiosked, told CNBC via e-mail that “selling an experience has become a crucial part [its] of success.” She adds that allowing the consumer to “explore the experience in an exciting new way prior to any purchase decision is highly valued by the luxury travel segment, transportation, hospitality and many more.”

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Infinite Reality | 2023

Infinite Reality and Stagwell Inc. explore the ways that fandom, technology and consumers are converging in immersive experiences that bring them closer to the sports, entertainment, music and games they love.

We will talk with leading marketers, thought leaders, researchers and creators about how these new experiences are changing the way community, commerce and connection come to life for audiences and brands through the technology companies that power and empower them.

Infinite Reality SXSW Schedule

Thought Leadership Podcasts

The Ultimate Fan Experience

How Trust Impacts Fandom

Fandom, Music, and the Metaverse

Inclusivity in Fandom and the Metaverse

Talent in the Metaverse

Creator Economy in the Metaverse

Thought Leadership Video Interviews

The Ultimate Fan Experience

Fandom, Music, and the Metaverse

Inclusivity in Fandom and the Metaverse

Talent in the Metaverse: What's Next in Connection, Community and Commerce

Creator Economy: The Future of User-Generated Content and Creators in the Metaverse

SXSW Contacts

Hope Frank, Chief Marketing Officer, Infinite Reality, Hope@theinfinitereality.com

Shannon Pruitt, Global Chief Content & Partnership Innovation Officer, Stagwell Brand Performance Network, Shannon.Pruitt@Stagwellmedianetwork.com

SXSW Media Contact

Press@theinfinitereality.com

Recent Press

Metaverse vs Reality: How Web3 is Blurring the Lines - with Hope Frank and Elliott Jobe

Infinite Reality, the Leading Metaverse Platform and Innovation Company uses Artificial Intelligence to Make Online Shopping and Real-time Watch Events More Intuitive and Personalized

Infinite Reality Releases AI Feature Set Offering Customized Recommendations for Immersive Event, Entertainment, and Retail Experiences

Stagwell Revs Up for SXSW 2023 to Explore Brand Fandom, Generative AI, Immersive Experiences and More

Infinite Reality (iR) is the exclusive Metaverse partner of Warner Bros Discovery Sports. We power brands that have audiences. We build fan experiences that turn audiences into users. An iR powered digital experience enables broadcasters, brands and creators to fully control the way in which they distribute content, engage audiences, commercialize their creations, and communicate with their communities. We develop world-class cinematic experiences that redefine the possibilities in connected digital environments.

Stagwell Inc. is a digital-first global marketing network that delivers scalable, seamless solutions through a unique combination of culture-moving creativity and leading-edge technology. We believe the marketplace demands new kinds of marketing companies that combine in-depth data, insightful analytics and a complete understanding of the digital landscape. Our global network of forward-thinking agencies empowers us to think bigger, adapt faster, and provide greater value for the world’s most ambitious brands.

An 8-Step Process to Create Beautiful & In-Depth Marketing Assets

Kiosked recently published a beautiful & content-rich eBook, The Advertisers’ Guide to Programmatic, in an effort to give brands access to a holistic explanation of programmatic advertising.

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An Illuminating Talk with John Sculley and Hope Frank

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Hope Frank, Contributing Editor

SPECIAL INTERNATIONAL REPORT

The IoT Security Report provides Internet of Things (IoT) security trends, statistics, best practices, and resources for chief information security officers (CISOs) and IT security staff.

Multi trillion dollar global Internet of Things market will lift security research and spending through 2025.

In a McKinsey & Company report ‘Unlocking the potential of the Internet of Things‘, their bottom-up analysis for the applications they size estimates that the IoT has a total potential economic impact of $3.9 trillion to $11.1 trillion a year by 2025. At the top end, that level of value would be equivalent to about 11 percent of the world economy. The report states “with policy actions to encourage interoperability, ensure security, and protect privacy and property rights, the Internet of Things can begin to reach its full potential.”

The Internet of Things (IoT) Security Market is expected to grow from $6.89 Billion (USD) in 2015 to $28.90 Billion by 2020, according to a new market research report published by Markets and Markets.

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The Branding of a Bug: How Heartbleed Became a Household Name

In the world of marketing, Heartbleed was a bloody masterpiece.

While it's standard practice for cyber-security companies to assign newly discovered Internet attacks with cloak-and-dagger-sounding names like Night Dragon and Operation Clandestine Fox, that's typically not the case for programming errors, which inherently aren't as sexy and are often quickly fixed after they're announced.

But this bug was different. Cyber-security firm Codenomicon spotted the hole on April 3 as part of ongoing work looking for gaps in OpenSSL, software that encrypts the communications between people's browsers and websites they visit, co-founder Mikko Varpiola said in an interview. The Finnish company has discovered other bugs in the software, but this one was exceptionally serious because it could allow hackers to silently steal data from target servers.

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How Heartbleed Became the Internet’s First Security Superstar

For almost as long as we've had personal computers, I've been writing about their various vulnerabilities. Yet in all those years I'd never come across anything like Heartbleed — the Internet's first branded security hole.

Almost as soon as security firm Codenomicon publicized Heartbleed's existence, it was clear this was something different.

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Heartbleed 2.0: Prepare For The Inevitable

A few months back, the hot IT security topic was this little thing called the Heartbleed bug. You might have heard about it. The flaw in OpenSSL’s TLS implementation that may have been the biggest vulnerability in Internet history? Anyhow, Heartbleed sent panic waves through IT and consumer communities alike.

But that was two months ago — ancient history. Isn’t it time for Heartbleed 2.0 — some new, high-profile security threat to take center stage? And is there anything we can do to prepare for it? Of course there is.

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How Heartbleed Broke the Internet — And Why It Can Happen Again

Stephen Henson is responsible for the tiny piece of software code that rocked the internet earlier this week.

The key moment arrived at about 11 o'clock on New Year's Eve, 2011. With 2012 just minutes away, Henson received the code from Robin Seggelmann, a respected academic who's an expert in internet protocols. Henson reviewed the code – an update for a critical internet security protocol called OpenSSL – and by the time his fellow Britons were ringing in the New Year, he had added it to a software repository used by sites across the web.

Two years would pass until the rest of the world discovered this, but this tiny piece of code contained a bug that would cause massive headaches for internet companies worldwide, give conspiracy theorists a field day, and, well, undermine our trust in the internet. The bug is called Heartbleed, and it's bad. People have used it to steal passwords and usernames from Yahoo. It could let a criminal slip into your online bank account. And in theory, it could even help the NSA or China with their surveillance efforts.

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Why The Security Bug Heartbleed Has A Catchy Logo Bug

You’ve probably never heard of CVE-2014-0160. But you probably have heard of the Heartbleed bug, the "catastrophic" security hole that was revealed in half a million websites earlier this week.

The two are one in the same--except for one small point: CVE-2014-0160 is an esoteric corner of code that most of the world could never understand. And Heartbleed is a catchy, scary brand that features one heck of a jarring logo.

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What Makes Heartbleed So Dangerous?

Heartbleed Highlights a Contradiction in the Web

The Heartbleed bug that made news last week drew attention to one of the least understood elements of the Internet: Much of the invisible backbone of websites from Google to Amazon to the Federal Bureau of Investigation was built by volunteer programmers in what is known as the open-source community.

Heartbleed originated in this community, in which these volunteers, connected over the Internet, work together to build free software, to maintain and improve it and to look for bugs. Ideally, they check one another’s work in a peer review system similar to that found in science, or at least on the nonprofit Wikipedia, where motivated volunteers regularly add new information and fix others’ mistakes.

This process, advocates say, ensures trustworthy computer code.

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You Think Discovering a Computer Virus is Hard? Try Naming One

Paul Kocher unearthed a complex computer-security problem last fall that had eluded even the best engineers working for chip makers. Yet one thing stumped him. What should he name it?

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