Aljazeera

Challenge

Al Jazeera is a broadcaster owned by the Al Jazeera Media Network and headquartered in Doha, Qatar. Initially launched as an Arabic news and current affairs satellite TV channel, Al Jazeera has since expanded into a multi-national network with multiple outlets in multiple languages. The network was praised by the Index on Censorship for circumventing censorship and contributing to the free exchange of information. The Webby Awards also nominated in the five best news web sites. Al Jazeera English is available via their website, partner sites and via video streaming receiver boxes, such as Roku. The low-resolution version is available free of charge. The high-resolution version is available by subscription through partner sites. Both Al Jazeera English and Al Jazeera Live can be streamed worldwide.

As Al Jazeera continues to digitally expand, they require real-time, accurate and complete data, with specific alerting capabilities to troubleshoot issues arising in their online video ecosystem. Al Jazeera requires visibility to understand audience behavior and to support customer service issues.

Solution

Al Jazeera utilizes Insights for real-time monitoring of each viewer’s experience. Insight reveals audience reach and engagement metrics, which guides editorial, operations and marketing to take intelligent action to improve engagement and economics. Insights provides data for quality of experience (QoE) such as buffering, start-up time, and resolution, and performance metrics on the CDN, ISP and video player, across multiple devices, geographies and affiliates, along with real-time alerts.

Result

Al Jazeera tracks second by second comprehensive metrics on audience engagement, video performance and content trends, allowing for intelligent decisioning for content, editorial, marketing and operations. Insights delivers audience behavior intelligence. With QoE metrics, Al Jazeera is able to fine-tune every component in their video delivery chain. Real-time alerts notify where in the delivery chain interruptions are occurring providing the ultimate efficiency in making accurate adjustments.

"As a global digital news broadcaster, we have a responsibility to ensure our news is delivered without interruption and in best quality for our subscribers in every continent. Partnering with Conviva’s robust analytics has helped us ensure video availability 24/7 as well as securing a 360 degree view of our online video business.”